The Advertising Technology market is a subset of the Advertising and Marketing industry. It is composed of companies that provide software and services to help marketers and advertisers manage their campaigns. This includes tools for targeting, tracking, and optimizing digital advertising, as well as analytics and reporting. AdTech also includes platforms for programmatic buying and selling of digital media, as well as tools for creating and managing creative assets. AdTech is an ever-evolving field, with new technologies and services being developed to meet the needs of marketers and advertisers. It is an important part of the Advertising and Marketing industry, as it helps to ensure that campaigns are effective and efficient. Some of the companies in the AdTech market include Google, Adobe, Oracle, Salesforce, AppNexus, The Trade Desk, and MediaMath. Show Less Read more
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