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Alternative Device Distribution (ADD) is a market within the telecommunications and networks industry that focuses on the sale and distribution of devices such as mobile phones, tablets, and other connected devices. It is a rapidly growing market, driven by the increasing demand for mobile devices and the need for efficient and cost-effective distribution. ADD companies provide a range of services, including device procurement, logistics, and after-sales support. They also offer a variety of payment options, such as installment plans, to make device ownership more accessible. ADD companies are typically independent of the device manufacturers, allowing them to offer a wide range of devices from different manufacturers. This allows customers to compare devices and choose the one that best meets their needs. Some of the leading companies in the ADD market include Brightstar, Ingram Micro, and Redington. Show Less Read more