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Assortment planning is a retail strategy that involves selecting and organizing products to maximize sales and profits. It is a key component of the retail planning process, which also includes pricing, promotion, and inventory management. Assortment planning involves analyzing customer preferences and trends, as well as the competitive landscape, to determine the optimal product mix for a given store or channel. This includes selecting the right product categories, brands, and SKUs, as well as determining the right quantity and placement of each item. Assortment planning also involves forecasting demand and setting inventory levels to ensure that the right products are available when customers need them.
Companies in the assortment planning market include JDA Software, RELEX Solutions, Blue Yonder, Oracle, SAP, and Microsoft. Show Less Read more