The Audience Analytics market within the context of Media and Entertainment is a rapidly growing sector that provides insights into consumer behavior and preferences. It enables media and entertainment companies to better understand their audiences and create more effective content and marketing strategies. Audience analytics solutions use data from multiple sources, such as social media, search engines, and streaming services, to provide insights into consumer behavior and preferences. This data can be used to identify target audiences, optimize content, and measure the effectiveness of campaigns. Audience analytics solutions are used by media and entertainment companies to gain a better understanding of their audiences and create more effective content and marketing strategies. Companies in the market include Nielsen, comScore, Kantar, and Oracle. Show Less Read more
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