+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Results for tag: "Back To College"

Retail Business Market Research Handbook 2021-2022 - Product Thumbnail Image

Retail Business Market Research Handbook 2021-2022

  • Book
  • September 2020
  • 356 Pages
From
  • 2 Results (Page 1 of 1)
Loading Indicator

In the context of Consumer Goods and Services, the "Back To College" market refers to the segment of commerce that addresses the demand for products and services by students returning to higher education institutions after a recess. This encompasses a diverse range of merchandise, including but not limited to, educational supplies like textbooks and stationery, technology such as laptops and smartphones, dormitory essentials, clothing, and various subscription services catering to academic and lifestyle needs. The market experiences a cyclical boost in sales each year as the college academic session begins. Seasonal marketing campaigns and promotional discounts are commonplace, targeted at both students and their families. The market is sensitive to trends in higher education, including enrollment rates and the changing landscape of student needs and preferences. Companies in the Back To College market vary widely, from electronics giants such as Dell and Apple, which supply laptops and tablets, to office supply stores like Staples and Office Depot. Retail chains, including Target and Walmart, also cater extensively to this market, offering a diverse array of school supplies, dorm furniture, and college apparel. Online platforms such as Amazon and Chegg provide a plethora of textbooks and e-learning resources. Fashion retailers like American Eagle Outfitters and Bed Bath & Beyond also capitalize on the seasonal influx with tailored assortments for collegiate apparel and dorm room decor. Show Less Read more