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Bancassurance is a term used to describe the combination of banking and insurance services offered by a single financial institution. It is a form of strategic alliance between banks and insurance companies, where the bank sells insurance products to its customers. The bank acts as an intermediary between the customer and the insurance company, providing advice and assistance in the selection of the most suitable insurance product.
Bancassurance is a growing market, with banks increasingly offering insurance products to their customers. This is due to the fact that banks are able to leverage their existing customer base and offer a wider range of services. Additionally, banks are able to benefit from the additional revenue generated by the sale of insurance products.
Some of the major players in the bancassurance market include AXA, Allianz, Aviva, Prudential, and Zurich. These companies have established strong partnerships with banks in order to offer their insurance products to customers. Show Less Read more
