- Report
- July 2023
- 232 Pages
Global
From €375EUR$385USD£321GBP
Behavioral Marketing is a form of advertising and marketing that uses data-driven insights to target consumers based on their online behavior. It is a form of personalized marketing that uses data to create tailored messages and offers for customers. Behavioral Marketing uses data from customer interactions to create a profile of their interests, preferences, and behaviors. This data is then used to create targeted campaigns that are tailored to the individual customer. Behavioral Marketing can be used to increase customer engagement, loyalty, and sales.
Companies in the Behavioral Marketing market include Adobe, Oracle, Salesforce, IBM, and Google. Show Less Read more