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The Billboard market is a segment of the Outdoor Advertising industry, which encompasses a variety of media formats used to promote products and services. Billboards are large, physical structures that are typically placed along highways and other high-traffic areas. They are used to display large, eye-catching advertisements that can be seen from a distance. Billboard advertising is a popular form of outdoor advertising due to its ability to reach a wide audience.
Billboard advertising is often used to promote products and services to a large, geographically dispersed audience. It is also used to create brand awareness and to drive sales. Billboard advertising is often used in conjunction with other forms of outdoor advertising, such as bus shelters, transit advertising, and street furniture.
Some of the major players in the Billboard market include Clear Channel Outdoor, Lamar Advertising, Outfront Media, and CBS Outdoor. These companies are responsible for the majority of billboard advertising in the United States. Other companies in the market include Adams Outdoor Advertising, Fairway Outdoor Advertising, and Reagan Outdoor Advertising. Show Less Read more