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Brand assessment is a process of evaluating the performance of a brand in terms of its ability to meet customer needs, create customer loyalty, and generate revenue. It involves analyzing the brand's current position in the market, its competitive landscape, and its potential for growth. It also involves assessing the brand's strengths and weaknesses, and identifying opportunities for improvement. The goal of brand assessment is to provide a comprehensive understanding of the brand's performance and potential, and to develop strategies for improving it.
Companies in the brand assessment market include Brandwatch, Brand Equity Solutions, Brand Institute, Brand Keys, Brand Finance, Brand Equity Management, and Brand Science. Show Less Read more
