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The Brand Identity market is a subset of the Branding industry that focuses on the development and implementation of a company's visual identity. This includes the design of logos, color palettes, typography, and other visual elements that are used to create a recognizable and consistent brand image. Brand Identity also encompasses the development of a company's mission statement, core values, and other messaging that is used to communicate the company's purpose and values to its customers.
The Brand Identity market is a highly competitive space, with many companies offering services such as logo design, brand strategy, and marketing collateral. Companies in this market include Design Army, DesignStudio, and Pentagram, as well as many smaller, independent design firms. Show Less Read more