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Brand Image market is a sector of the branding industry that focuses on creating and maintaining a positive public perception of a company or product. It involves the use of various marketing techniques, such as advertising, public relations, and social media, to create a positive image of the brand. The goal of the brand image market is to create an emotional connection between the brand and its customers, which can lead to increased sales and loyalty.
The brand image market is highly competitive, with companies vying for the attention of potential customers. Companies must be creative and strategic in their approach to branding in order to stand out from the competition. Companies must also be aware of the changing trends in the market and adjust their strategies accordingly.
Some of the companies in the brand image market include Apple, Nike, Coca-Cola, McDonald's, Amazon, and Microsoft. Show Less Read more