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Brand Initiative is a market within the branding industry that focuses on creating and executing strategies to increase brand awareness and loyalty. It involves the development of a brand identity, the creation of a brand message, and the implementation of a marketing plan to reach the target audience. This includes activities such as advertising, public relations, social media, and content marketing.
Brand Initiative companies provide services such as brand strategy, creative design, digital marketing, and analytics. Examples of companies in this market include Wieden+Kennedy, Ogilvy & Mather, McCann Worldgroup, and Droga5. Show Less Read more
