- Book
- March 2010
- 216 Pages
The Brand Name market is a sector of the branding industry that focuses on the development and promotion of a company's name, logo, and other associated symbols. It is a highly competitive market, with companies vying to create the most memorable and recognizable brand identity. Brand Name market professionals use a variety of techniques to create a unique and recognizable brand, including market research, creative design, and strategic marketing.
The Brand Name market is comprised of a variety of companies, including advertising agencies, design firms, and marketing consultants. These companies specialize in creating and promoting a brand identity that resonates with customers and stands out from the competition. Examples of companies in the Brand Name market include Wieden+Kennedy, Interbrand, and Landor. Show Less Read more