Results for tag: "Brand Performance"

The Brand Performance market is a subset of the Branding industry that focuses on the measurement and optimization of brand performance. It is a rapidly growing sector, driven by the need for businesses to understand how their brand is perceived and how it is impacting their bottom line. Companies in this market provide services such as brand tracking, brand health analysis, and brand optimization. These services help businesses to identify areas of improvement and to develop strategies to increase brand awareness and loyalty. Companies in the Brand Performance market include Kantar, Ipsos, Nielsen, and GfK. These companies provide a range of services, from brand tracking and analysis to brand optimization and consulting. They also offer a variety of tools and technologies to help businesses measure and optimize their brand performance. Show Less Read more