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Brand Planning is a key component of Branding, which involves the development of strategies and tactics to create, maintain, and grow a brand. It involves the analysis of the brand’s current position in the market, the identification of target audiences, and the development of a plan to reach those audiences. This plan includes the development of a brand identity, the creation of a brand message, and the implementation of marketing activities. Brand Planning also involves the evaluation of the effectiveness of the plan and the implementation of changes as needed.
Brand Planning is a highly specialized field, requiring a deep understanding of the brand, the target audience, and the competitive landscape. Companies in the Brand Planning market include Interbrand, Siegel+Gale, Landor, and Prophet. Show Less Read more
