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Category Management is a strategic approach to Supply Chain Management that focuses on the optimization of product categories within a company. It involves the analysis of customer demand, market trends, and supplier capabilities to identify opportunities for cost savings and improved customer service. Category Management is a collaborative process between the company and its suppliers, and it requires a deep understanding of the product categories and the market. It also requires the ability to identify and develop strategies to meet customer needs and maximize profits.
Category Management is a key component of Supply Chain Management, as it helps companies to optimize their product categories and maximize profits. Companies that specialize in Category Management provide services such as market analysis, product category optimization, and supplier management. Examples of companies in the Category Management market include Accenture, Deloitte, IBM, and McKinsey & Company. Show Less Read more