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The Customer Experience Management (CEM) market is a subset of the software industry that focuses on improving customer satisfaction and loyalty. CEM solutions provide businesses with the tools to collect customer feedback, analyze customer data, and develop strategies to improve customer experience. These solutions can be used to identify customer needs, measure customer satisfaction, and develop strategies to improve customer service. CEM solutions also provide businesses with the ability to track customer interactions, analyze customer behavior, and develop customer loyalty programs.
CEM solutions are used by businesses of all sizes, from small businesses to large enterprises. They are used to improve customer service, increase customer loyalty, and increase customer satisfaction.
Some of the companies in the CEM market include Oracle, Salesforce, Adobe, Microsoft, SAP, IBM, and Zendesk. Show Less Read more
