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Results for tag: "Channel Management"

Marketing Research and Analysis Services Global Market Report 2024 - Product Thumbnail Image

Marketing Research and Analysis Services Global Market Report 2024

  • Report
  • February 2024
  • 175 Pages
  • Global
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Global Marketing Management. Edition No. 9 - Product Thumbnail Image

Global Marketing Management. Edition No. 9

  • Book
  • October 2022
  • 800 Pages
  • Global
  • 5 Results (Page 1 of 1)
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The Channel Management market is a subset of the Advertising and Marketing industry. It is focused on the management of multiple channels, such as websites, social media, and email, to ensure that a company’s message is consistent and effective. This includes the development of strategies to maximize the reach of a company’s message, as well as the implementation of those strategies. It also involves the tracking and analysis of the performance of each channel, in order to identify areas for improvement. Channel Management is an important part of any company’s marketing strategy, as it helps to ensure that their message is reaching the right audience. Companies in this market include Sprinklr, Hootsuite, Salesforce, Oracle, Adobe, and IBM. Show Less Read more