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Character licensing within the clothing market is the process of granting permission to use a character or brand logo on apparel. This is typically done through a licensing agreement between the character or brand owner and the apparel manufacturer. Character licensing is a popular way for apparel companies to create unique and recognizable products. It is also a great way for character and brand owners to increase their visibility and reach a wider audience.
Character licensing is a growing market, with many apparel companies offering a wide range of products featuring popular characters and brands. Some of the companies in this market include Disney, Marvel, Nickelodeon, Warner Bros., Cartoon Network, and Sanrio. Show Less Read more
