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The Color Appearance Model (CAM) market is a subset of the multimedia industry that focuses on the development of color appearance models. These models are used to accurately predict how a color will appear to a human observer under different lighting conditions. CAMs are used in a variety of applications, such as digital photography, video production, and printing. CAMs are based on the principles of color science, which is the study of how humans perceive color. This includes the study of color vision, colorimetry, and color psychology. The development of CAMs requires a deep understanding of these principles, as well as the ability to accurately simulate the effects of different lighting conditions on color perception. The CAM market is highly competitive, with many companies offering their own proprietary models. Some of the major players in the market include Adobe, Apple, Autodesk, Dolby, and X-Rite. These companies offer a range of CAMs, from basic models to more advanced ones that are tailored to specific applications. Show Less Read more