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Consultative Selling is a type of sales approach that focuses on understanding the customer's needs and providing solutions to meet those needs. It is a customer-centric approach that emphasizes building relationships and trust with customers. Consultative Selling is often used in the Advertising and Marketing industry to help companies better understand their target audience and develop effective strategies to reach them. It involves researching the customer's needs, understanding their goals, and providing tailored solutions that meet their needs. Consultative Selling is a key component of successful Advertising and Marketing campaigns. It helps companies create more effective campaigns that are tailored to their target audience and can help them reach their goals. Companies that use Consultative Selling can also gain valuable insights into their customers and develop better strategies for future campaigns. Some companies in the Consultative Selling market include Accenture, Deloitte, IBM, McKinsey & Company, and PwC. Show Less Read more