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Consumer Choice is a market within the field of Economics that focuses on the decisions made by consumers when selecting goods and services. It is based on the idea that consumers will make rational decisions when selecting products, taking into account the cost, quality, and utility of the product. This market is driven by the demand for goods and services, which is determined by the preferences of the consumer. The supply of goods and services is determined by the availability of resources and the cost of production. Consumer Choice is an important factor in the economy, as it affects the prices of goods and services, the level of competition, and the overall efficiency of the market. It is also important for businesses, as it helps them understand the needs and preferences of their customers. Some companies in the Consumer Choice market include Amazon, Walmart, Apple, Microsoft, and Google. Show Less Read more