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Results for tag: "Cultural Intelligence"

Global Marketing Management. Edition No. 9 - Product Thumbnail Image

Global Marketing Management. Edition No. 9

  • Book
  • October 2022
  • 800 Pages
  • Global
  • 3 Results (Page 1 of 1)
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Cultural Intelligence (CQ) is a management concept that focuses on the ability to understand, appreciate, and work effectively with people from different cultures. It is a key factor in the success of global organizations, as it enables them to better understand and respond to the needs of their diverse customer base. CQ is also important for developing effective cross-cultural teams and for managing international projects. CQ is a growing field, with many organizations offering training and consulting services to help companies develop their CQ capabilities. These services include cultural awareness training, cross-cultural communication workshops, and cultural competency assessments. Additionally, there are a number of software solutions available to help organizations measure and track their CQ performance. Some of the companies in the CQ market include CultureIQ, Culture Amp, Intercultural Strategies, and Globalization Partners International. Show Less Read more