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The Customer Analytics market is a subset of the Business Analytics market, focusing on the analysis of customer data to improve customer experience and increase customer loyalty. It is used to identify customer needs, preferences, and behaviors, as well as to measure customer satisfaction and loyalty. Companies use customer analytics to gain insights into customer behavior, develop targeted marketing campaigns, and optimize customer service.
Customer analytics can be used to identify customer segments, predict customer churn, and measure customer lifetime value. It can also be used to identify customer trends and preferences, as well as to develop personalized customer experiences.
Companies in the Customer Analytics market include Adobe, IBM, Oracle, Salesforce, SAS, and Tableau. Show Less Read more
