Customer Journey Analytics is a type of data analytics that focuses on understanding customer behavior and preferences. It is used to identify customer needs and preferences, as well as to measure customer satisfaction and loyalty. It helps companies to better understand their customers and to improve their customer experience. Customer Journey Analytics uses data from multiple sources, such as customer surveys, website analytics, and customer service interactions. This data is then analyzed to identify patterns and trends in customer behavior. This analysis can be used to identify areas of improvement in customer experience, as well as to identify opportunities for new products and services. Some companies in the Customer Journey Analytics market include Adobe, IBM, Oracle, Salesforce, and SAP. Show Less Read more
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