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The Debit Rewards market is a segment of the banking industry that focuses on providing rewards to customers who use debit cards. These rewards can come in the form of cash back, points, or other incentives. Banks typically offer these rewards to encourage customers to use their debit cards more often. The rewards are usually based on the amount of money spent on the card, and can be redeemed for a variety of items, such as gift cards, travel, and merchandise. Debit Rewards programs are becoming increasingly popular among banks, as they provide an additional incentive for customers to use their debit cards. Banks are also able to use the data collected from these programs to better understand their customers’ spending habits and tailor their services accordingly. Some companies in the Debit Rewards market include Bank of America, Chase, Wells Fargo, and US Bank. Show Less Read more