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- August 2025
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Descriptive Analytics is a type of Data Analytics that focuses on summarizing and understanding the characteristics of data. It is used to identify patterns and trends in data, and to gain insights into the data. Descriptive Analytics is used to answer questions such as “What happened?” and “What is happening?”. It is used to identify correlations between different variables, and to identify outliers in the data. Descriptive Analytics is used to gain a better understanding of the data, and to identify areas for further investigation.
Some companies in the Descriptive Analytics market include Tableau, Microsoft, IBM, Oracle, SAP, SAS, and Splunk. Show Less Read more