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Digital Analytics is a subset of Data Analytics that focuses on the analysis of digital data. It is used to measure, analyze, and optimize the performance of digital channels such as websites, mobile apps, and social media. Digital Analytics helps organizations understand how customers interact with their digital products and services, and provides insights into customer behavior and preferences. It can also be used to identify areas of improvement and opportunities for growth.
Digital Analytics is a rapidly growing market, with many companies offering a range of services and solutions. These include web analytics, mobile analytics, social media analytics, and customer experience analytics. Companies in the Digital Analytics market include Adobe, Google, IBM, Microsoft, Oracle, Salesforce, and SAS. Show Less Read more
