Results for tag: "Frozen Cocktails"

In the spirits industry, frozen cocktails represent a segment that caters to consumers looking for ready-to-drink (RTD) and convenient alcoholic options with a slant towards refreshing and often fruity flavors. These beverages are typically blended with ice and can feature a variety of spirits such as vodka, rum, tequila, or whiskey, combined with mixers and flavorings. Frozen cocktails are popular in both retail and hospitality settings, enjoyed at bars, restaurants, and home gatherings, especially during warmer months or in tropical locales. They are often packaged for retail in pouches or cans for easy freezing and serving. The market for frozen cocktails has seen innovation with new flavors and premium offerings, as well as catering to trends such as lower calorie and lower alcohol options. Marketing for these products frequently plays on themes of convenience, fun, and social enjoyment. Notable companies in the frozen cocktails market include Diageo, through its brand Smirnoff which offers a line of frozen pouches, and Bacardi Limited, known for its range of mixed frozen cocktail pouches. Beam Suntory also competes in this space with its pre-mixed cocktail options. Additionally, brands like Daily's Cocktails and BuzzBallz have established a presence in the market, offering a variety of frozen cocktail flavors in single-serve packaging. Show Less Read more