The Functional Beverage market is a subset of the Health Food and Sports Nutrition industry. It includes beverages that are fortified with vitamins, minerals, herbs, and other ingredients that are intended to provide health benefits beyond basic nutrition. These beverages are often marketed as a convenient way to get the nutrients needed for a healthy lifestyle. Functional beverages are typically categorized as either energy drinks, sports drinks, or nutraceutical drinks. Energy drinks are designed to provide a boost of energy, while sports drinks are formulated to help athletes rehydrate and replenish electrolytes. Nutraceutical drinks are designed to provide specific health benefits, such as improved digestion, immunity, and mental clarity. Some companies in the Functional Beverage market include Red Bull, Gatorade, Monster Energy, Celsius, and Bai. Show Less Read more
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