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Happoshu is a type of beer that is popular in Japan. It is a low-malt beer, meaning that it contains less malt than regular beer. The malt content is replaced with other ingredients such as corn, rice, and wheat. This makes the beer lighter in color and flavor, and it is usually cheaper than regular beer. The lower malt content also means that it is taxed at a lower rate than regular beer.
Happoshu has become increasingly popular in Japan, as it is seen as a more affordable alternative to regular beer. It is also seen as a healthier option, as it contains fewer calories and carbohydrates than regular beer.
The Happoshu market is made up of a variety of companies, including Kirin, Asahi, Sapporo, Suntory, and Orion. These companies produce a range of Happoshu beers, from light and refreshing to dark and full-bodied. They also produce a variety of flavored beers, such as fruit-flavored beers and beers with added spices. Show Less Read more
