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The High Intensity Sweetener market is a subset of the larger Sugar and Sweeteners market. High Intensity Sweeteners are artificial or non-nutritive sweeteners that are much sweeter than sugar, but contain fewer calories. These sweeteners are used in a variety of food and beverage products, including soft drinks, baked goods, and confectionery. They are also used in products such as toothpaste, mouthwash, and chewing gum. High Intensity Sweeteners are popular among consumers who are looking for a low-calorie alternative to sugar. They are also used in products that are marketed as “diet” or “light”. Some of the major companies in the High Intensity Sweetener market include Cargill, Tate & Lyle, Ajinomoto, Merisant, and PureCircle. These companies produce a variety of sweeteners, including aspartame, sucralose, and stevia. Show Less Read more