The Impression market is a segment of the Online Advertising industry that focuses on the buying and selling of digital ad impressions. It is a highly competitive market, with a wide range of players, from large media companies to small independent agencies. The market is driven by the demand for digital advertising, as more and more businesses look to reach their target audiences online. The Impression market is made up of a variety of different players, including ad networks, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges. Ad networks are responsible for connecting advertisers with publishers, while DSPs and SSPs are responsible for managing the buying and selling of ad impressions. Ad exchanges are responsible for facilitating the buying and selling of ad impressions in real-time. Some of the major players in the Impression market include Google Ads, Facebook Ads, Amazon Advertising, and Microsoft Advertising. Other notable players include AppNexus, The Trade Desk, and Rubicon Project. Show Less Read more
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