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The Intelligent Virtual Assistant (IVA) market is a subset of the Artificial Intelligence (AI) industry. It is focused on the development of AI-powered virtual assistants that can interact with humans in natural language. IVAs are designed to understand and respond to user requests, provide personalized recommendations, and automate mundane tasks. They are used in a variety of applications, such as customer service, healthcare, and education. IVAs are becoming increasingly popular due to their ability to provide a more natural and efficient user experience. They are also becoming more sophisticated, with the ability to learn from user interactions and provide more accurate responses. Some of the leading companies in the IVA market include Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana, and IBM Watson. These companies are investing heavily in the development of their IVAs, with the aim of providing users with a more intuitive and personalized experience. Show Less Read more