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Interactive Marketing is a form of advertising and marketing that uses interactive media such as the internet, mobile phones, and other digital and wireless media to engage with customers. It is a two-way communication process that allows customers to interact with brands and companies in real-time. Interactive marketing is used to build relationships with customers, increase brand awareness, and drive sales. It also helps companies to better understand their customers and their needs.
Interactive marketing includes activities such as email marketing, search engine optimization, content marketing, social media marketing, and mobile marketing. It also includes activities such as online surveys, online advertising, and online customer service.
Some companies in the Interactive Marketing market include Google, Facebook, Twitter, LinkedIn, Amazon, and Microsoft. Show Less Read more
