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The Latte market is a subset of the larger coffee market. It is characterized by espresso-based drinks that are made with steamed milk and often flavored with syrups or spices. Lattes are typically served in a tall glass or ceramic mug and are often topped with foam or a dusting of cocoa powder. The popularity of lattes has grown in recent years, with many coffee shops offering a variety of flavors and styles. Latte-based drinks are often seen as a more luxurious option than traditional coffee, and they are often more expensive. Many coffee shops also offer specialty lattes, such as matcha lattes, turmeric lattes, and chai lattes. Some companies in the Latte market include Starbucks, Dunkin' Donuts, Peet's Coffee, and Caribou Coffee. These companies offer a variety of lattes, from classic espresso-based drinks to specialty flavors. Additionally, many independent coffee shops and cafes offer their own unique takes on the latte. Show Less Read more