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The Local Programmatic Advertising market is a subset of Location Based Services (LBS) that focuses on delivering targeted, automated advertising to local audiences. It is a rapidly growing sector, driven by the increasing availability of location data and the need for more efficient and effective advertising campaigns. Local Programmatic Advertising enables advertisers to target specific audiences in specific locations, allowing them to tailor their campaigns to the needs of their target market. It also allows for more accurate measurement of campaign performance, enabling advertisers to optimize their campaigns for maximum ROI.
Some of the leading companies in the Local Programmatic Advertising market include PlaceIQ, xAd, NinthDecimal, Verve, and Placecast. Show Less Read more
