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Make to Order (MTO) is a supply chain management strategy in which a customer's order triggers the production process. This strategy is used when the customer's order is unique and cannot be fulfilled with existing inventory. The customer's order is typically customized to their specific needs and requirements.
MTO is a type of pull strategy, meaning that production is based on customer demand. This strategy is often used in industries such as automotive, aerospace, and medical device manufacturing. It is also used in the production of custom-made furniture, apparel, and electronics.
Companies in the MTO market include Tesla, Boeing, Apple, and IKEA. These companies use MTO to meet the needs of their customers and to ensure that their products are of the highest quality. Show Less Read more
