The Marketing Analytics Software market is a subset of the Advertising and Marketing industry. It is composed of software solutions that enable businesses to measure, analyze, and optimize their marketing efforts. These solutions provide insights into customer behavior, marketing performance, and campaign effectiveness. They also help businesses identify opportunities for improvement and develop strategies to maximize their return on investment. The Marketing Analytics Software market is highly competitive, with a wide range of solutions available to meet the needs of businesses of all sizes. Companies in the market include Adobe, IBM, Oracle, Salesforce, SAS, and Tableau. Show Less Read more
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