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The Marketing Database market within the context of Direct Marketing is a specialized industry that provides businesses with access to customer data. This data is used to create targeted marketing campaigns that are tailored to the needs of the customer. Companies in this market provide services such as data collection, segmentation, analysis, and reporting. These services help businesses to better understand their customers and create more effective marketing campaigns.
Companies in the Marketing Database market include Acxiom, Experian, Oracle, Salesforce, and IBM. These companies provide a range of services, from data collection and segmentation to analytics and reporting. They also offer a variety of tools and services to help businesses create more effective marketing campaigns. Show Less Read more
