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Results for tag: "Marketing Decision Making"

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Survey of Use of Artificial Intelligence in College Marketing

  • Report
  • November 2023
  • 90 Pages
  • Global
From
  • 1 Results (Page 1 of 1)
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The Marketing Decision Making market is a segment of the Advertising and Marketing industry that focuses on the analysis and optimization of marketing campaigns. It involves the use of data-driven insights to inform decisions about how to best allocate resources and optimize marketing efforts. This includes the use of predictive analytics, customer segmentation, and other data-driven techniques to identify and target the most effective audiences. Companies in this market provide services such as campaign optimization, customer segmentation, and predictive analytics to help marketers make better decisions. Some of the companies in the Marketing Decision Making market include Adobe, Oracle, Salesforce, IBM, SAS, and Tableau. Show Less Read more