Results for tag: "Mass Affluent"

The Mass Affluent market is composed of individuals and households with a higher than average income and net worth. These individuals typically have a college degree and are employed in professional or managerial positions. They are typically between the ages of 25 and 54, and are more likely to be married and have children. They are also more likely to own their own home and have a higher level of financial literacy than the general population. Mass Affluent individuals are typically more brand conscious and have a higher propensity to purchase luxury goods and services. They are also more likely to invest in stocks, bonds, mutual funds, and other financial products. Companies that target the Mass Affluent market include banks, investment firms, insurance companies, and luxury retailers. These companies often offer specialized products and services tailored to the needs of this market segment. Show Less Read more