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Merchandise Licensing is a form of Intellectual Property (IP) that allows companies to use a brand or character to create and sell products. It is a mutually beneficial agreement between the licensor, who owns the IP, and the licensee, who pays for the right to use the IP. The licensor receives a royalty fee for each product sold, while the licensee benefits from the brand recognition and marketing associated with the IP.
The Merchandise Licensing market is highly competitive, with a wide range of products available. Companies in the market include Disney, Warner Bros., Hasbro, Mattel, and Nickelodeon. These companies have established themselves as leaders in the industry, offering a variety of products that appeal to a wide range of consumers. Show Less Read more
