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MICE Tourism, or Meetings, Incentives, Conferences and Exhibitions Tourism, is a type of business travel that focuses on bringing together groups of people for a specific purpose. It is often used for corporate events, such as conferences, seminars, product launches, and team-building activities. MICE Tourism is a growing sector of the travel industry, as it allows companies to bring together their employees, customers, and partners in a unique and memorable way.
MICE Tourism is typically organized by a professional travel agency or event planner. These companies provide a range of services, from booking flights and accommodation to arranging activities and catering. They also provide support services such as transportation, security, and event management.
Some of the companies in the MICE Tourism market include Eventbrite, Cvent, and BizBash. Other companies, such as Marriott International and Hilton Worldwide, offer MICE-specific services, such as meeting and event spaces, catering, and transportation. Show Less Read more