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Results for tag: "Millennial Parents"

Understanding Millennials as Parents - Product Thumbnail Image

Understanding Millennials as Parents

  • Report
  • September 2018
  • 41 Pages
  • Global
From
  • 1 Results (Page 1 of 1)
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Millennial Parents are a demographic group of adults born between 1981 and 1996. They are the first generation to grow up with the internet and are often referred to as digital natives. They are more likely to be educated, have higher incomes, and be more diverse than previous generations. They are also more likely to be tech-savvy and have a greater interest in health and wellness. Millennial Parents are more likely to be involved in their children’s lives and to prioritize their children’s education and development. They are also more likely to be involved in their communities and to be socially conscious. They are more likely to be environmentally conscious and to prioritize sustainability. Companies in the Millennial Parents market include BabyCenter, a website for parents to find information about pregnancy, parenting, and child development; Plum Organics, a baby food company; and The Honest Company, a company that sells natural and organic products for babies and children. Other companies in the market include Babyganics, a company that sells natural and organic baby products; and BabyBjorn, a company that sells baby carriers and other baby products. Show Less Read more