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Mixed Retail is a type of retailing that combines both online and offline shopping experiences. It is a hybrid approach that combines the convenience of online shopping with the tactile experience of in-store shopping. Customers can purchase items online and pick them up in-store, or shop in-store and have items shipped to their home. This type of retailing allows customers to shop in a way that best suits their needs.
Mixed Retail also allows retailers to reach a wider audience. By offering both online and offline shopping experiences, retailers can reach customers who prefer to shop online, as well as those who prefer to shop in-store. This type of retailing also allows retailers to better understand their customers’ needs and preferences.
Examples of companies in the Mixed Retail market include Amazon, Walmart, Target, Best Buy, and Macy’s. These companies offer both online and in-store shopping experiences, allowing customers to shop in the way that best suits their needs. Show Less Read more