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Mobile Application Management (MAM) is a subset of Enterprise Mobility Management (EMM) that focuses on the secure deployment, management, and control of mobile applications. MAM enables organizations to manage the lifecycle of their mobile applications, from deployment to retirement, while ensuring that only authorized users have access to the applications. It also provides the ability to remotely configure, update, and delete applications, as well as to monitor usage and performance.
MAM solutions are designed to help organizations protect their data and applications from unauthorized access, while also providing the flexibility to deploy applications to a wide range of mobile devices. Additionally, MAM solutions can help organizations ensure compliance with industry regulations and standards, such as HIPAA and GDPR.
Some companies in the MAM market include Microsoft, IBM, VMware, MobileIron, Citrix, and SAP. Show Less Read more