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Multivariate Testing is a type of software testing that evaluates multiple variables simultaneously. It is used to measure the impact of changes to a website or application on user behavior. It is a powerful tool for optimizing user experience and increasing conversions. Multivariate Testing allows for the testing of multiple versions of a website or application at the same time, allowing for the comparison of different versions and the identification of the most effective version. It can also be used to test different combinations of elements, such as images, text, and colors.
Multivariate Testing is used by companies to optimize their websites and applications for maximum user engagement and conversions. It is also used to identify areas of improvement and to test new features. Companies in the Multivariate Testing market include Adobe, Optimizely, VWO, and Google Optimize. Show Less Read more