Results for tag: "Mystery Shopping"

Mystery Shopping is a form of market research used by retailers to measure the quality of customer service, product quality, and the overall customer experience. Mystery shoppers, also known as secret shoppers, are hired to visit retail stores and evaluate the customer service they receive. They are typically given a list of criteria to evaluate, such as the speed of service, the friendliness of the staff, and the cleanliness of the store. Mystery shoppers are also asked to provide feedback on the products they purchased, such as the quality of the product and the accuracy of the product description. Mystery Shopping is a valuable tool for retailers, as it provides them with an objective view of their customer service and product quality. It also allows them to identify areas of improvement and make changes to ensure that customers have a positive experience. Some companies in the Mystery Shopping market include BestMark, Market Force, and IntelliShop. Show Less Read more