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Net Promoter is a market within Telecommunications and Networks that measures customer loyalty and satisfaction. It is based on the concept of a Net Promoter Score (NPS), which is a metric used to gauge the likelihood of customers to recommend a company’s products or services to others. The NPS is calculated by asking customers to rate their experience on a scale of 0 to 10. Customers who rate the experience as 9 or 10 are considered “promoters”, while those who rate it as 0 to 6 are considered “detractors”. The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.
Net Promoter is used by many companies in the Telecommunications and Networks industry to measure customer loyalty and satisfaction. Companies such as AT&T, Verizon, T-Mobile, Sprint, and Comcast are all using the NPS to measure customer loyalty and satisfaction. Other companies such as Google, Apple, and Microsoft are also using the NPS to measure customer loyalty and satisfaction. Show Less Read more